|
The Cage Eco-Exhibit
on Contitution Hill, Johannesburg |
No
childhood should be without the memory of a SodaStream carbonator
filling bottles of yummy beverages with bubbles at home. Tree-huggers
Director/Publisher Benoit Knox and Supernova Editor Andrea
Vermaak relived their childhoods at the launch of the new SodaStream
Home Carbonation Systems on Constitution Hill in Johannesburg on
Thursday 16 August 2012. They were treated to delicious carbonated
flavoured beverages and the most decadent rainbow cake made from
SodaStream syrups before being introduced to the impressive, new
'greener' generation of SodaStream systems.
The
new generation of SodaStream fits well into the modern lifestyle with
its chic new designs and funky flavoured syrups, including Ice Tea,
Sport, Energy and Sugar-free flavours, among the classic variations.
The new SodaStream systems are, most importantly, more cost
effective, healthier than ever and environmentally friendly, allowing
families to contribute to a 'greener' community.
The
average South African family consumes and discards about 5078 bottles
every three years.
It is further estimated that 141 billion bottles
and cans are not recycled every year. Alternatively, each
SodaStream reusable carbonating bottle is estimated to save the
environment from 2000 bottles and cans in three years. By giving the
consumer an environmentally friendly alternative to plastic bottles
by using water straight from the tap to create carbonated flavoured
beverages, SodaStream makes traditional store-bought beverage bottles
obsolete. This results in less plastic manufactured, less plastic
waste and less transportation of bottled beverages. Each SodaStream
bottle is also uniquely designed and manufactured to be free of BPA,
a plastic compound some believe to disrupt hormones.
Every
year SodaStream provides 600 million litres of carbonated beverage to
millions of households, making it one of the largest beverage
companies in the world. One SodaStream carbonator makes 60 or 110
litres, equivalent to 170 or 310 aluminum cans! When empty, the
carbonator is refilled and reused, ready to make more fizzy and tasty
soda whenever you want it.
The
advantages of SodaStream's Home Carbonation System include:
Convenience:
No need to carry heavy bottles from the store. The SodaStream system
is simple to use and requires no batteries or electricity.
Environmentally
friendly:
SodaStream is an 'Active Green' solution that minimises the huge
eco-footprint caused by the manufacture, transport and waste of
plastic bottles.
Variety:
SodaStream offers a wide variety of flavours to suit everyone’s
taste including regular, diet, natural, fruity flavours, ice tea,
energy and sport drinks, tonic and many more.
Space
saver:
No need to store bottles of beverages or empty bottles for recycling
at home.
Personalisation:
Make drinks just the way you love them… more bubbles, less
bubbles, sweeter or lighter, you can even even create your own
flavour!
Family
fun:
The system is quick and easy to use. It's fun for everyone and kids
just love it!
Value
for money:
Great savings compared to pre-packed carbonated water and beverages.
Satisfaction
guaranteed: SodaStream drinks
makers are of extremely high quality and include a money-back
satisfaction guarantee.
Through
SodaStream International's global environmental campaign 'Help Free
the World from Bottles',The Cage Eco-Exhibit helps drive the message
home that plastic bottles contribute to the consumption of resources
and to the destruction of our planet. You can view The Cage at its
new home on Constitution Hill in Johannesburg. Francois Dippenaar,
managing director of SodaStream South Africa, states, “SodaStream's
vision is to create a world free from bottles. We are committed to
continuously improving as an earth-friendly brand and having a
positive impact on our environment. The South African constitution
endorses this vision, having become the first constitution in the
world to include environmental rights. To quote, 'Everyone has the
right to an environment that is not harmful to their health or
well-being.' That is why this iconic location, with its view of the
Constitutional Court, is the perfect home for The Cage Eco-Exhibit.”
Make
a promise today for a greener tomorrow by signing SodaStream's 'Free
the World from Bottles' pledge on their Facebook page, SodaStream
South Africa:
Oh,
and don't forget to purchase one of the new SodaStream systems for a
better tomorrow! Visit the SodaStream website for more details:
http://www.sodastream.co.za/