Exactly
100 days from now, homes, businesses, community groups, schools,
iconic landmarks and cities across the planet will take part in the
world’s largest public action for the environment – WWF’s Earth
Hour. This global mass participation movement encourages people all
over the world to turn off their lights for one hour in a symbolic
gesture to pledge their commitment to doing something positive for
the planet.
“There
is special power in Earth Hour’s bold simplicity, a moment shared
in darkness,” says Morné du Plessis, CEO of WWF South Africa.
“Many people care about our environment, but feel overwhelmed by
the enormity of what we can do. Earth Hour is not about saving
electricity for an hour. It’s an opportunity for all of us to come
together to celebrate, reflect on our actions and impact, and make a
renewed commitment to preserving our planet. We are all connected,
and we must remember that our individual actions make a collective
difference!”
At
8:30pm local time on Saturday, 23 March 2013, Earth Hour will
see hundreds of millions of people around the world unite as the
planet plunges in to darkness when lights are switched off in a
moment of contemplation for the planet and celebration of their
year-round commitment to protect it.
The
iconic ‘lights out’ event has seen some of the most recognised
buildings and landmarks switch off in celebration of the one thing
that unites us all – the planet. These include Table Mountain in
Cape Town to the Nelson Mandela Bridge in Johannesburg, the Sydney
Opera House in Australia to San Francisco’s Golden Gate Bridge, the
Forbidden City in China to the Eiffel Tower in Paris and Buckingham
Palace in London.
More
than 7,000 cities in 152 countries took part in 2012, growing
exponentially since 2011 when over 5,000 cities in 135 countries
engaged in the power of Earth Hour. This year, Earth Hour again
challenged people to go beyond the hour with a new campaign called I
Will If You Will (IWIYW). Based on a social contract between
parties, the online video platform inspired individuals and
organisations to share their personal dare with the world by asking,
“What are you willing to do to save the planet?”
The
IWIYW campaign continues in 2013 and WWF calls on everyone to create
their own challenge for the betterment of our planet and the
protection of the environment, to declare and share our commitment to
action beyond the hour.
Over
the years South Africans have embraced the spirit of Earth Hour to
unite and celebrate with global citizens of the earth, and WWF South
Africa (WWF-SA) will continue to spread a message of engagement and
active citizenship. “We encourage the public to share their
stories, create their own challenges as well as host their own
events, to participate in whatever ways they feel best honour our
earth,” explains du Plessis.
Du
Plessis concludes, “As we head towards the end of 2012, and a new
year ahead, consider your wish for the earth when making your own new
year’s resolutions. Whether investing in a solar geyser or
energy-saving light bulbs, unplugging unused appliances or recycling,
our small actions can have great combined impact”.
WWF-SA
wishes to collect stories from everyday South Africans about how they
have celebrated Earth Hour over the years as well as discover the
beyond the hour commitments to honour and care for our earth. Stories
can be sent to earthhour@wwf.org.za.
Earth
Hour listing:
WWF’s
Earth Hour 2013
At
8:30pm local time on Saturday, 23 March 2013, unite with hundreds of
millions of people around the world for WWF’s Earth Hour 2013 as
the planet goes dark when lights are switched off in a symbolic
gesture to pledge their commitment to doing something positive for
the planet.
When:
Saturday, 23 March 2013, 8:30 – 9:30pm local
time
Where:
Across the globe, in your city, in your home
Why:
Celebrate your commitment to the planet, in unity
with fellow citizens of the planet.
How:
Switch
off your non-essential lights, organise a local get together or
participate in
whatever way you choose. WWF South Africa would also
love to hear stories of your
others,
celebrate and switch over to more sustainable ways of preserving our
planet.
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