Social
engagement face off is far from boring
Applications (apps), are becoming an indispensable part of everyday
life. No surprise then that a new app, which consolidates
family-friendly information for a variety of events, activities and
services is racking up social media numbers.
‘I’m
Bored’, developed by mother and serial software innovator, Lorraine
Steyn, is available on Facebook and Android. It is a FREE listing
service for organisers and marketers to promote their events and
activities directly to a captive audience, who can, also for free,
access the information when and how they want.
Since
launching officially at the beginning of December, I’m Bored has
recorded over a thousand downloads and boasts over 21,000 Facebook fans.
While it offers much needed information to families that are hungry
for things to do together, the analytics behind the site are also
delivering some interesting insights into South Africans internet
habits.
According
to Lorraine, Gautengers are more socially engaged than their
counterparts in the I’m Bored Cape Town region. The majority of
views/interactions with the Facebook pages happens between Monday and
Friday, and start as early as 06H00. Lorraine says the numbers dip
slightly between 09H00 and 12H00 before steadily picking up again and
then eventually going quiet after 21h00. “We are seeing a high rate
of engaged parents accessing the portals throughout the week. This
shows us that the planning of quality family experiences has become
an important agenda item,” commented Lorraine. “This is why an app
like ‘I’m Bored’ is so well received... it meets a demand very
precisely."
People
are discovering new venues through our app and it is the smaller,
less known places like the water slides in Somerset West, or the
steam train ride in Magaliesburg, that get the most interest. To
download the I’m Bored app or to list your event for FREE, go
to www.imbored.co.za
Released
by Networx Public Relations
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