Thursday, 13 December 2012

100 days until the globe switches off for WWF’s Earth Hour 2013

Exactly 100 days from now, homes, businesses, community groups, schools, iconic landmarks and cities across the planet will take part in the world’s largest public action for the environment – WWF’s Earth Hour. This global mass participation movement encourages people all over the world to turn off their lights for one hour in a symbolic gesture to pledge their commitment to doing something positive for the planet.

There is special power in Earth Hour’s bold simplicity, a moment shared in darkness,” says Morné du Plessis, CEO of WWF South Africa. “Many people care about our environment, but feel overwhelmed by the enormity of what we can do. Earth Hour is not about saving electricity for an hour. It’s an opportunity for all of us to come together to celebrate, reflect on our actions and impact, and make a renewed commitment to preserving our planet. We are all connected, and we must remember that our individual actions make a collective difference!”

At 8:30pm local time on Saturday, 23 March 2013, Earth Hour  will see hundreds of millions of people around the world unite as the planet plunges in to darkness when lights are switched off in a moment of contemplation for the planet and celebration of their year-round commitment to protect it.

The iconic ‘lights out’ event has seen some of the most recognised buildings and landmarks switch off in celebration of the one thing that unites us all – the planet. These include Table Mountain in Cape Town to the Nelson Mandela Bridge in Johannesburg, the Sydney Opera House in Australia to San Francisco’s Golden Gate Bridge, the Forbidden City in China to the Eiffel Tower in Paris and Buckingham Palace in London.

More than 7,000 cities in 152 countries took part in 2012, growing exponentially since 2011 when over 5,000 cities in 135 countries engaged in the power of Earth Hour. This year, Earth Hour again challenged people to go beyond the hour with a new campaign called I Will If You Will (IWIYW). Based on a social contract between parties, the online video platform inspired individuals and organisations to share their personal dare with the world by asking, “What are you willing to do to save the planet?” 

The IWIYW campaign continues in 2013 and WWF calls on everyone to create their own challenge for the betterment of our planet and the protection of the environment, to declare and share our commitment to action beyond the hour.

Over the years South Africans have embraced the spirit of Earth Hour to unite and celebrate with global citizens of the earth, and WWF South Africa (WWF-SA) will continue to spread a message of engagement and active citizenship. “We encourage the public to share their stories, create their own challenges as well as host their own events, to participate in whatever ways they feel best honour our earth,” explains du Plessis.

Du Plessis concludes, “As we head towards the end of 2012, and a new year ahead, consider your wish for the earth when making your own new year’s resolutions. Whether investing in a solar geyser or energy-saving light bulbs, unplugging unused appliances or recycling, our small actions can have great combined impact”.

WWF-SA wishes to collect stories from everyday South Africans about how they have celebrated Earth Hour over the years as well as discover the beyond the hour commitments to honour and care for our earth. Stories can be sent to

Earth Hour listing:

WWF’s Earth Hour 2013

At 8:30pm local time on Saturday, 23 March 2013, unite with hundreds of millions of people around the world for WWF’s Earth Hour 2013 as the planet goes dark when lights are switched off in a symbolic gesture to pledge their commitment to doing something positive for the planet. 

When:            Saturday, 23 March 2013, 8:30 – 9:30pm local time

Where:            Across the globe, in your city, in your home

Why:               Celebrate your commitment to the planet, in unity with fellow citizens of the planet.

How:               Switch off your non-essential lights, organise a local get together or participate in 
                        whatever way you choose. WWF South Africa would also love to hear stories of your   
                        celebrations and commitment beyond the hour. Send them to

Website: to find out how you can sign up, share your stories, challenge
                        others, celebrate and switch over to more sustainable ways of preserving our planet.

Supernova magazine team members have already signed up! 
Have you?

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