NICKFEST!
NICKELODEON
TO TAKE OVER THE GLOBE AT SILVERSTAR
WITH FAMILY-CENTRIC FESTIVAL, 13
&14 JUNE 2015
Kids and family
favourite Nickelodeon (DStv
channel 305) is teaming up with Tsogo
Sun and the Nelson
Mandela Children’s Hospital Trust to
stage its first ever family-centric festival, NickFest,
in Johannesburg at The Globe
at Silverstar on
Saturday 13 and Sunday 14 June.
NickFest
will thrill kids and parents alike with its unique combination of
live music from SA A-listers, character shows and appearances by
Nickelodeon superstars
SpongeBob SquarePants,
Dora the Explorer and
the Teenage Mutant Ninja Turtles.
Packed with fun and interactivity, NickFest
promises a fabulous day out for kids of all ages and their families,
with designated activities for pre-schoolers, primary school kids,
tweens and teens. Of course there’ll also be lots of Nickelodeon’s
trademark slime – tons and tons of gooey green stuff – in
the awesome Slime Area!
A
favourite with SA kids, Nickelodeon currently
broadcasts three 24-hour kids channels in SA: Nickelodeon,
Nick Jr. and Nicktoons. Nickelodeon
consistently ranks as the number one kids and family channel on
premium pay-TV in South Africa, thanks to award-winning,
ratings-beating programming that puts kids first, including The
Nickelodeon Kids’s Choice Awards*, SpongeBob
SquarePants, Nicky, Ricky, Dicky & Dawn,
Teenage Mutant Ninja Turtles and The
Thundermans. Attracting 170 000 viewers per day,
Nickelodeon’s viewership is up by 41 percent over the
same time last year due to its compelling mix of classic,
character-driven shows and a vibrant new programme slate.
During
the two day festival, NickFest
will welcome more than 4000 kids and families to The
Globe, with the site totally
transformed into a
Nickelodeon wonderland.
Two shows will be held on both days at 10:00 and 14:00. Details
of performers will be released shortly.
Tasania Parsadh, Senior Channel Manager, Nickelodeon, Africa, comments: “We are delighted to bring NickFest to South Africa, providing a unique, fun-filled day out for kids and their parents to enjoy together. And, as a brand that prides itself of putting ‘Kids First’, we are donating a portion of the proceeds from the event to the Nelson Mandela Children’s Hospital Trust to help ensure South African children have access to improved healthcare facilities.”
In
partnership with the Nelson Mandela Children’s Hospital
Trust, NickFest will also feature The Celebrity Slime
Challenge in which well-known celebrities will get doused in
slime to raise funds for the charity, which is currently constructing
the second paediatric hospital in South Africa, in Parktown,
Johannesburg.
The
Nelson Mandela Children’s Hospital began
construction in April 2014, and is targeted to open in the second
half of 2016. The Trust continues to raise funds towards its R1 billion
target, of which R620 million has been raised. “It is with support
and donations from partners such as NickFest,
as well as the public that we look forward to Madiba’s
wish becoming a reality. And we look to the global community to
continue supporting this project, which will improve children’s
health for generations to come,” says Sibongile
Mkhabela, CEO of Nelson Mandela Children’s Hospital Trust.
On behalf of Silverstar, Sanele Ntombela,
Marketing Manager, comments, “As West Rand’s Number 1
entertainment destination, Silverstar is excited to
team up with Nickelodeon for the inaugural NickFest.
This fantastic, family celebration is the perfect fit for
Silverstar’s family oriented profile.”
Alex Okosi, Senior Vice President
& Managing Director, Viacom International Media Networks (VIMN)
Africa, comments, “We are very excited
to launch NickFest in
South Africa as it also forms part of our festivities to
celebrate VIMN’s 10th year and the 10 channels we
have launched in Africa.”
Tickets
for NickFest go on sale 11 May 2015 via
Computicket, priced R110 per person (entrance free for
children under 2). Ten percent of funds from ticket sales will be
donated towards the construction of the Nelson Mandela
Children’s Hospital.
For
more information on NickFest,
please go to www.nickelodeon.com,
join us on Twitter @NickAfrica
and on Instagram @Nickelodeon_Africa,
or like us on Facebook at www.Facebook.com/NickelodeonAfrica.
To join the conversation about NickFest
use
the hashtag #NickFest.
*The
Nickelodeon Kids Choice Awards (KCA) was the #1 rated
show on Nickelodeon during its launch week.(Source:
TechEdge, 4+/4-14, 30-03-15 – 05-04-15, Whole Day, M-Su).
The
channel ranked #1 kids’ channel on pay-TV during the premiere
broadcast of the KCAs.
(Source: TechEdge, South
Africa, A4+/A4-14, 01/04/2015)
Press release prepared by Capacity Relations.
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