NICKELODEON TO TAKE OVER THE GLOBE AT SILVERSTAR
WITH FAMILY-CENTRIC FESTIVAL, 13 &14 JUNE 2015
Kids and family favourite Nickelodeon (DStv channel 305) is teaming up with Tsogo Sun and the Nelson Mandela Children’s Hospital Trust to stage its first ever family-centric festival, NickFest, in Johannesburg at The Globe at Silverstar on Saturday 13 and Sunday 14 June.
NickFest will thrill kids and parents alike with its unique combination of live music from SA A-listers, character shows and appearances by Nickelodeon superstars SpongeBob SquarePants, Dora the Explorer and the Teenage Mutant Ninja Turtles. Packed with fun and interactivity, NickFest promises a fabulous day out for kids of all ages and their families, with designated activities for pre-schoolers, primary school kids, tweens and teens. Of course there’ll also be lots of Nickelodeon’s trademark slime – tons and tons of gooey green stuff – in the awesome Slime Area!
A favourite with SA kids, Nickelodeon currently broadcasts three 24-hour kids channels in SA: Nickelodeon, Nick Jr. and Nicktoons. Nickelodeon consistently ranks as the number one kids and family channel on premium pay-TV in South Africa, thanks to award-winning, ratings-beating programming that puts kids first, including The Nickelodeon Kids’s Choice Awards*, SpongeBob SquarePants, Nicky, Ricky, Dicky & Dawn, Teenage Mutant Ninja Turtles and The Thundermans. Attracting 170 000 viewers per day, Nickelodeon’s viewership is up by 41 percent over the same time last year due to its compelling mix of classic, character-driven shows and a vibrant new programme slate.
During the two day festival, NickFest will welcome more than 4000 kids and families to The Globe, with the site totally transformed into a Nickelodeon wonderland. Two shows will be held on both days at 10:00 and 14:00. Details of performers will be released shortly.
Tasania Parsadh, Senior Channel Manager, Nickelodeon, Africa, comments: “We are delighted to bring NickFest to South Africa, providing a unique, fun-filled day out for kids and their parents to enjoy together. And, as a brand that prides itself of putting ‘Kids First’, we are donating a portion of the proceeds from the event to the Nelson Mandela Children’s Hospital Trust to help ensure South African children have access to improved healthcare facilities.”
In partnership with the Nelson Mandela Children’s Hospital Trust, NickFest will also feature The Celebrity Slime Challenge in which well-known celebrities will get doused in slime to raise funds for the charity, which is currently constructing the second paediatric hospital in South Africa, in Parktown, Johannesburg.
The Nelson Mandela Children’s Hospital began construction in April 2014, and is targeted to open in the second half of 2016. The Trust continues to raise funds towards its R1 billion target, of which R620 million has been raised. “It is with support and donations from partners such as NickFest, as well as the public that we look forward to Madiba’s wish becoming a reality. And we look to the global community to continue supporting this project, which will improve children’s health for generations to come,” says Sibongile Mkhabela, CEO of Nelson Mandela Children’s Hospital Trust.
On behalf of Silverstar, Sanele Ntombela, Marketing Manager, comments, “As West Rand’s Number 1 entertainment destination, Silverstar is excited to team up with Nickelodeon for the inaugural NickFest. This fantastic, family celebration is the perfect fit for Silverstar’s family oriented profile.”
Alex Okosi, Senior Vice President & Managing Director, Viacom International Media Networks (VIMN) Africa, comments, “We are very excited to launch NickFest in South Africa as it also forms part of our festivities to celebrate VIMN’s 10th year and the 10 channels we have launched in Africa.”
Tickets for NickFest go on sale 11 May 2015 via Computicket, priced R110 per person (entrance free for children under 2). Ten percent of funds from ticket sales will be donated towards the construction of the Nelson Mandela Children’s Hospital.
For more information on NickFest, please go to www.nickelodeon.com, join us on Twitter @NickAfrica and on Instagram @Nickelodeon_Africa, or like us on Facebook at www.Facebook.com/NickelodeonAfrica. To join the conversation about NickFest use the hashtag #NickFest.
*The Nickelodeon Kids Choice Awards (KCA) was the #1 rated show on Nickelodeon during its launch week.(Source: TechEdge, 4+/4-14, 30-03-15 – 05-04-15, Whole Day, M-Su).
The channel ranked #1 kids’ channel on pay-TV during the premiere broadcast of the KCAs.
(Source: TechEdge, South Africa, A4+/A4-14, 01/04/2015)
Press release prepared by Capacity Relations.