Tuesday, 12 May 2015

You’ve seen the Blue Ribbon ad, now learn the moves

Step-by-step guide to recreating the latest Blue Ribbon TV commercial, ‘My Mom is so cool’, in your living room.
If you haven’t seen the high-energy ‘My Mom is so cool’ commercial from Blue Ribbon, where have you been? In a bold break from tradition, the commercial was created as a contemporary music video, showcasing the dance talent of young South Africans. It’s already got people talking.
Blue Ribbon called on expert choreographer and actress, Lorcia Cooper, to bring the commercial to life. Cooper choreographed the dance sequence by drawing on her extensive knowledge of dance trends including Hip Hop, Pantsula and Kwaito to produce a high-energy routine. 
The selection process for the cast of school kids began with open auditions, and was based on talent and personality. 
The cast was full of energy – there was never a dip in enthusiasm at any point during rehearsals or filming,” says Cooper. “Dance is a fun way to keep young bodies and minds fit and healthy – and with the energy from a balanced diet, kids can fully enjoy growing up.”
On seeing the finished product for the first time, Cooper says, “I was incredibly proud of the kids and couldn’t believe how well the routine worked as both a commercial and a music video.” 
I don’t like to pick favourites, but I really love the Pantsula segments and the closing scene, when all the kids are dancing together – we had so much fun,” she adds.
Cooper hopes this snapshot of young talent will encourage support for South African dance. “I hope to be more involved in the development of the local dance scene, and projects like this one are a step in the right direction,” she concludes.
For more insights watch the behind-the-scenes video, and get moving. Here’s a step-by-step guide to mastering the finale group dance from the Blue Ribbon ‘My Mom is so cool’ commercial. 
Share your moves on Facebook, Twitter or Instagram with #MmmmYumTaste. 

Issue on behalf of Premier Foods by Gullan&Gullan Advertising.

No comments:

Post a Comment