PRESS RELEASE
Cotton On is thrilled to announce its new label designed specifically for 9-14 year olds, Free by Cotton On will now be available in South Africa when it launches in the Sandton City store in Johannesburg on 1 December 2013.
Free
by Cotton On caters to free-spirited, independent-minded boys and
girls who have outgrown the kids range and are too young for adults,
but want to wear a brand that allows them to express their
individuality and have fun with their fashion.
Signature
Free by Cotton On looks include cool Aztec embodied knits, chambray
denim shirts and dresses, chinos, graphic t-shirts and leggings, all
in fresh and exciting patterns and colours.
“We
decided to launch Free by Cotton On in South Africa after we saw a
clear gap in the market and customer demand for age-appropriate,
affordable and stylish fashion essentials for the 9-14 year old ‘in
between’ age group. The brand so far has had an overwhelmingly
positive response in Australia and we hope the kids of South Africa
are just as excited as we are to now be here” Cotton Kids General
Manager Natalie Mclean says.
Free
by Cotton On will make it easy for South African parents who struggle
to make a transition from Cotton On Kids to finding a brand that they
feel is appropriate for their “tweens” to wear. To view the
latest Free collection visit
http://shop.cottonon.com/free-by-cottonon/,
or visit Cotton On at Shop L305, in Sandton City Shopping centre, Cnr
Rivonia Road and 5th Street, Sandton Johannesburg.
To
celebrate the new range launching in Cotton On Sandton (and the
completion of the extension and refurbishment of the store), there
will be a number of entertaining activities over the opening weekend,
Saturday 7 and Sunday 8 December. There will be high-profile DJ’s
playing in-store and interactive activations, such as a social
photo-sharing booth, a customization station enabling consumers to
personalize their purchases, as well as some yummy treats and
refreshments…
To
get involved and make sure you stay on top of all the exciting launch
activities, follow us on: https://www.facebook.com/freebycottonon
and http://instagram.com/freebycottonon/
Released
on behalf of Cotton On by Butter Knife PR: Spreading the Word
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