Friday, 29 November 2013

Free by Cotton On arrives in South Africa


Cotton On is thrilled to announce its new label designed specifically for 9-14 year olds, Free by Cotton On will now be available in South Africa when it launches in the Sandton City store in Johannesburg on 1 December 2013.

Free by Cotton On caters to free-spirited, independent-minded boys and girls who have outgrown the kids range and are too young for adults, but want to wear a brand that allows them to express their individuality and have fun with their fashion.

Signature Free by Cotton On looks include cool Aztec embodied knits, chambray denim shirts and dresses, chinos, graphic t-shirts and leggings, all in fresh and exciting patterns and colours.

We decided to launch Free by Cotton On in South Africa after we saw a clear gap in the market and customer demand for age-appropriate, affordable and stylish fashion essentials for the 9-14 year old ‘in between’ age group. The brand so far has had an overwhelmingly positive response in Australia and we hope the kids of South Africa are just as excited as we are to now be here” Cotton Kids General Manager Natalie Mclean says.

Free by Cotton On will make it easy for South African parents who struggle to make a transition from Cotton On Kids to finding a brand that they feel is appropriate for their “tweens” to wear. To view the latest Free collection visit, or visit Cotton On at Shop L305, in Sandton City Shopping centre, Cnr Rivonia Road and 5th Street, Sandton Johannesburg.

To celebrate the new range launching in Cotton On Sandton (and the completion of the extension and refurbishment of the store), there will be a number of entertaining activities over the opening weekend, Saturday 7 and Sunday 8 December. There will be high-profile DJ’s playing in-store and interactive activations, such as a social photo-sharing booth, a customization station enabling consumers to personalize their purchases, as well as some yummy treats and refreshments…

To get involved and make sure you stay on top of all the exciting launch activities, follow us on: and

Released on behalf of Cotton On by Butter Knife PR: Spreading the Word

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